RŪI

RŪI is a streetwear label designed as a whole system rather than a single garment — from the piece itself to the polybag it ships in. The flagship is the Boxy Masked Hoodie: a dropped-shoulder silhouette in 400 GSM washed French Terry cotton, with a sculpted mask collar sewn into the neckline.

The production tech pack specifies every seam and tolerance: 5-thread overlock main seams, twin-needle topstitch on the shoulders and hood, bar-tacked pocket corners, and ribbed cuffs blended for stretch recovery after wash. Three Pantone colorways ship together — Maroon, Anthracite, and Sorrel Horse.